Personal Branding Part 4: The A to Z of Strong Personal Brands

When we think of strong business brands, there are a lot of characteristics they all have in common. The same applies to powerful personal brands. What comes to mind when you think of Business Leaders Linda Alvarado, Carlos Slim Helú; Community Advocates Janet Murguía, César Chávez; Journalists Elizabeth Vargas, Jorge Ramos, Actors/Activists Salma Hayek, James Edward Olmos, Government Officials U.S. Secretary of Labor Hilda Solis, Senator Robert Menendez; iHispano CEO Rudy Martinez and other Latino Leaders? What are your brand attributes?

William Arruda is considered one of the world's leading personal brand thought leaders. We thought his article would be a fitting conclusion to our series that started with the article Building a Strong Personal Brand is Critical to Your Job Search and Career Success: Part I

How many of these 26 characteristics do you possess?

Authentic - first and foremost, they are genuine, real, true to themselves. They are not fake or contrived. (more about authenticity)

Bespoke - they are one-of-a-kind and cannot be easily duplicated or copied.

Consistent - they are always the same, you know what you can expect from them and they consistently deliver. (more about consistency)

Differentiated - they stand out from the crowd. (more about differentiation)

Expert - they are thought-leaders or icons in a specific area; they're not jacks-of-all-trades.

Focused - they are committed to a defined set of objectives and are not distracted by things that will prevent them from reaching their goals.

Goal-oriented - they are clear about where they want to go and they chart a course to get there. Their goals are always top-of-mind. (more about goals)

Hardworking - they don't mind doing what it takes to get ahead and have a strong work ethic.

Innovative - they never rest on their laurels; they're dynamic, staying ahead of, and often creating the changes around them.

Jazzed - they get excited about things that are relevant to their goals.

Karma-committed - they understand that you reap what you sow. They give to or mentor others. (more about karma)

Loveable - they have something about them that makes them attractive to others. (more about Love)

Motivated - either self motivated or motivated by those around them, they are inspired to act and create and make things happen.

Networked - they are connected to - and surrounded by - resources that can help them achieve their goals. (more about networking)

On-line - their google results reflect who they are and make you want to know them; they proactively manage their on-line identities. (more about on-line identity)

Pro-active - they don't wait for things to happen; they make them happen.

Quirky - always willing to expose what makes them different or unconventional, standing out because of their idiosyncrasies. They express interesting brand attributes. (more about brand attributes)

Resilient - they bounce back from challenges and continue steadfastly in the direction of their goals.

Strengths-focused - they know they will succeed by focusing more on maximizing strengths than on eliminating weaknesses. They lead with their strengths.

Trustworthy - you know what you can expect from them and know they will always deliver.

Unwavering - they stay focused on their goals and never give up; they're tenacious.

Visible- they're always in the purview of - and available to - their target audiences. (more about target audiences)

Wanting - they have a desire to achieve an aching need to accomplish things; they're not happy with the status quo.

eXceptional - there is something that they are better at than almost anyone else in the world.

YOU-nique - they're distinctive, one-of-a-kind.

Zealous - They are actively interested and enthusiastic. They approach life and their work with fervor.

When you read the list, how many of these characteristics describe you?

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Describe your personal brand attributes with this complimentary 360PersonalProfiler. If you want more information or to use profiler for more than the 15 day time limit, contact us at personalbrand@jobsearchguideforlatinos.com

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